Our journey begins in rural India, not far from Mumbai, where our founding director Scott Fry had been living on an all fruit diet, studying yoga and working with the local Adivasi people on an organic farming project. It was there that he met our co-founder Martha Butler. Industry had begun creeping into the area and many local farmers were selling their topsoil to brickmakers since agriculture just wasn't a viable source of income anymore. It was back in 2000 that David Suzuki's book From Naked Ape To Superspecies provoked Scott's realisation that to really support these communities, the key was having a brand in the marketplace. Finding a way to support these people meant finding ways of commercialising their commodities in a way that not only honoured them, but also allowed them to do what they'd been doing for thousands of years. 

yoga is becoming more and more popular in the western world with new studios popping up all the time. But there is still the perception out there that yoga is only for people that are super flexible or for spiritual people that can sit quitly and 'OM'. This coudn't be further from the truth. If you're not flexible or can't sit still for 5 minutes without needing to tick something off that to-do list, then yoga is absolutely something for you!

yoga is becoming more and more popular in the western world with new studios popping up all the time. But there is still the perception out there that yoga is only for people that are super flexible or for spiritual people that can sit quitly and 'OM'. This coudn't be further from the truth. If you're not flexible or can't sit still for 5 minutes without needing to tick something off that to-do list, then yoga is absolutely something for you!